![crown royal noble collection bourbon mash crown royal noble collection bourbon mash](https://images.gotoliquorstore.com/product/1000001169/15c35f9b-68e8-4c05-b5d2-97502099839c_1000.jpg)
Alcohol and Tobacco Tax and Trade Bureau (TTB) for first allowing Crown Royal to use the term, and then changing its mind too late for Crown Royal to change its label for the first release. In the wake of Crown Royal’s misadventure in briefly selling Canadian-made “bourbon” in the United States earlier this year, the famous whisky brand has forged ahead with its bourbon-inspired offering that’s now dubbed “Blenders’ Mash.”Įarlier this summer – months after Crown Royal parent Diageo agreed to give up the name “Bourbon Mash” – the distillery announced the release of a limited-release, premium version of the whiskey that triggered the uproar: a 13-year-old Blenders’ Mash.Īlthough it seems like an oversight for Crown Royal to have used bourbon for a non-American whisky released in the United States, the true blunder seems to fall on the U.S. Confused to what we are talking about exactly? Read on to understand more. For $30 you can find yourself a much better Bourbon or Canadian whiskey.When is the name of a whisky not a whiskey? When it is a Canadian corn-forward whisky which originally had bourbon in its title as the result of a labeling snafu by the U.S. I am not sure how they came up with this miss of a whiskey, but our recommendation is to go ahead and pass on this one. Crown Royal is usually able to produce a solid product, their regular Canadian is a very solid Canadian whiskey. Notes: This is far and away my least favorite whiskey I have tried to date. )įinish: The burnt notes follow through the entire sip and leave a lingering, unpleasant taste in the mouth. ( While I am not a fan of the flavored Crowns, the regular Crown Royal is a solid everyday Canadian Whisky. A real odd move coming out of what I would usually consider a strong producer. The bourbon mash notes are there, some sweet corn seeps through, and the bourbon barrels are apparent, with vanilla, caramel and hints of brown sugar all showing a small presence, to be overridden by the overpowering oak char flavors. A burnt taste comes through, which really coats the mouth and overpowers any other flavors. What we got was something that was not good. Palate: Went into this expecting a whiskey that was lighter and softer than your typical bourbon.
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Nose: Sweet vanilla and oak comes through, but it is an off smell, like too much char or something not quite balanced. Here is our thoughts on the product itself: ( As a side note, the folks over the Whiskey Wash have a terrific article about this particular misstep by the TTB, and we highly encourage you to read it over on their page. The Alcohol Tax and Trade Bureau (TTB) allowed Crown Royal a Certificate of Label approval (COLA) to have the word Bourbon on the label, even though by their own standards, the word bourbon can only be used if the whiskey follows the strict standards they set, including that the whiskey must be produced in the US.
![crown royal noble collection bourbon mash crown royal noble collection bourbon mash](https://beveragedynamics.com/wp-content/uploads/2023/04/crown-royal-barley-edition.jpg)
They also age this in a mix of New American Oak barrels and previously used bourbon casks. The Crown Royal Bourbon Mash puts this part of the blend front and center, making it the focal point of the flavors. When Crown Royal produces their regular blend, they use a bourbon-style mash in the whiskey. We have a guide here for the laws on what the different whiskeys are here.)įirst and foremost we would like to clear one thing one up: Crown Royal Bourbon Mash is not a Bourbon Whiskey. It is still a blended Canadian Whiskey. (Because this is still a Canadian Whisky, not a Bourbon whiskey. Some confusion over this new release is apparent, and we would like to talk about this new Canadian Whisky.
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Recently released, Crown Royal has a new “Bourbon Mash” whiskey that is available (for somewhere around the price $30). The United States has strict laws in place over what can be labeled as Bourbon Whiskey.